100 million consumers will shop with AR online and in-store by 2022, says Gartner

admin Augmented Reality, Virtual Reality June 18, 2019
An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.   The findings appear in the company’s…
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New study shows how VR and AR can enhance brand perception

admin Augmented Reality, Virtual Reality June 18, 2019
A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.   The study, which comprised a…
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BMW looking to augmented reality for maintenance and manufacturing repair

admin Augmented Reality June 18, 2019
BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop…
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What Does The Future Of Augmented Reality Look Like For Marketers? – Published in Forbes Magazine, Aug 31, 2016

admin Augmented Reality, Data October 19, 2016
Marketers are always one of the primary viewers drooling on the latest technology. Any new communications technology can be the possibility to reach an audience better, more effectively, or reach a straight bigger audience. The…
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